PULSE

PULSE Art Fair was a staple of Miami Art Week cementing itself as one of the first and longest running satellite fairs alongside Art Basel Miami. Since its debut PULSE has run many different campaigns advertising the fair, but it never established a brand identity.

The fair team wanted to position PULSE not just as an exciting place to discover new artists but also as a tranquil escape from the hustle and bustle of Miami Art Week, the ‘Calm in the Palms’. Using colours inspired by the architecture and vibrant culture of Miami, and images of the serene beach landscape, I created duotone patterns that celebrate the dynamic atmosphere of Miami Art Week and the laid-back vibe of the PULSE fair.